Privacy Policy
Data Controller
Sarah Heffron Limited (trading as Sarah Heffron Advisory & Consulting) is the data controller responsible for your personal data collected through this website.
Registered office: 128 City Road, London, EC1V 2NX Email: sarah@sheffronadvisory.com Company registration number: 16993004
Collected Personal Data
We collect personal data in the following circumstances:
Contact form submissions: when you submit an enquiry through the website contact form, we collect your name, email address, and any information you choose to include in your message.
Website analytics: this website uses IONOS SiteAnalytics to collect anonymised statistical data about how visitors use the website, including pages visited, browser type, device type, and general geographic location derived from an anonymised IP address. No personal data is collected, no cookies are used, and no data is shared with third parties.
We do not collect sensitive personal data and we do not knowingly collect data from individuals under the age of 16.
Purpose of collecting data
Contact form submissions are used solely to respond to your enquiry and, where relevant, to conduct business discussions. We do not add you to any mailing list or share your data with third parties without your explicit consent.
Analytics data is used to understand how the website is being used and to improve its content and structure. This data is processed in anonymised, aggregated form only and cannot be used to identify individual visitors.
Legal basis of collecting data
We process your personal data on the following legal bases under UK GDPR:
Contact form submissions: legitimate interests, specifically responding to business enquiries you have initiated, and where applicable, the performance of a contract.
Analytics data: legitimate interests in understanding website usage. As IONOS SiteAnalytics does not use cookies and collects no personal data, no consent is required for its operation.
Cookies
This website does not use analytics cookies. Website analytics are provided by IONOS SiteAnalytics, which uses cookieless tracking technology. No personal data is collected or stored about individual visitors. The data collected, including anonymised IP address, browser type, device type, and pages visited, is used solely for statistical evaluation and technical optimisation of the website and is not passed to any third parties.
Essential cookies may be used by the website platform to ensure basic functionality. These do not collect personal data and cannot be disabled without affecting website performance.
Data Retention
We retain contact form submissions for as long as is necessary to respond to your enquiry and conduct any resulting business relationship, after which they are securely deleted. Analytics data is retained by IONOS SiteAnalytics in anonymised, aggregated form in accordance with IONOS data retention policies.
Third Party Services
Website analytics are provided by IONOS SiteAnalytics, operated by IONOS SE. No personal data about website visitors is transferred to or stored by IONOS. For further information about IONOS data processing, please refer to the IONOS privacy policy at www.ionos.co.uk/terms-gtc/privacy-policy.
Your Rights
Under UK GDPR you have the following rights in relation to your personal data:
The right to access the personal data we hold about you. The right to rectification if that data is inaccurate or incomplete. The right to erasure in certain circumstances. The right to restrict processing in certain circumstances. The right to object to processing based on legitimate interests. The right to data portability where processing is based on consent or contract.
To exercise any of these rights, please contact us at sarah@sheffronadvisory.com. We will respond within one calendar month.
Changes to This Privacy Notice
We may update this privacy notice from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this notice periodically.
Last updated: February 2026